Monetization Consulting for Merge, Match-3, and Puzzle Games

We help studios optimize in-game revenue without sacrificing player experience. From IAP strategy to retention design—MergeBiji brings data-backed clarity to your monetization model

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We help studios optimize in-game revenue without sacrificing player experience. From IAP strategy to retention design—MergeBiji brings data-backed clarity to your monetization model

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Services Overview

What We Do for Puzzle Game Monetization

Our consultancy is built for developers of merge, idle, match-3, and hybrid puzzle titles. Whether you're pre-launch or live with a growing audience, we help identify gaps in your funnel and turn passive users into paying, engaged players

Core Services:

  • IAP Offer Strategy

    Layout, value packaging, and pricing design

  • Ad Integration Optimization

    Rewarded video, interstitial pacing, offerwalls

  • A/B Testing Guidance

    Funnel experiments for retention and ARPU growth

  • Onboarding & Retention Design

    Early user flow, progression clarity, engagement timing

Why MergeBiji?

Built for Casual Game Developers

Unlike general marketing consultants, we focus exclusively on casual puzzle games. Our advisors have worked with leading F2P studios and understand the nuances of monetizing softcore mechanics without alienating players

We combine:

  • Industry benchmarks
  • Player psychology
  • Real monetization data
  • Mobile-first retention patterns

Our Process

A Consulting Process That Clicks

  • Game Review & Audit

    We play, test, and analyze your game

  • Funnel Mapping

    We diagram your onboarding, retention, and monetization paths

  • Tactical Improvements

    Suggested IAP bundles, ad placements, and segmentation

  • Follow-Up Testing

    Review your data post-implementation and iterate for growth

We become a partner, not a vendor

Case Snapshots

How We Helped Teams Boost Revenue

  • by 22%

    A 3-person dev team grew ARPU after adjusting their starter pack value offer

  • 2

    new ad revenue streams added with minimal user complaints by A live idle puzzle game

  • from 14% to 21%

    Day 7 retention of one merge game was improved by redesigning tutorial pacing

  • +35%

    performing variant was identified by client launching with 4 A/B-tested IAP layouts

Contact

Start Turning Play Into Profit

Ready to level up your monetization strategy?

Let’s talk about your game’s potential and how we can support its growth